What my mother taught me
From chambermaid to manager: perseverance, taking responsibility and chasing your dreams.
Brian Tevreden knows football from the inside. He played as a forward and midfielder in the Netherlands and Greece, then chose the work that drives him most: helping players, staff and teams grow.
At the Ajax academy he guided young talent on and off the pitch. At Reading FC he became Director of Football within two months, and the club reached the play-off final at Wembley. Today, as General Manager, he is building Natio: from a federation without enough training balls to a team that reached the World Cup play-off.

As seen in
The story

Brian Humphrey Tevreden was born in Amsterdam on 26 November 1981. His mother raised four children on her own. She started out in the Netherlands as a chambermaid and worked her way up to manager. From her he learned what hard work means.
“My mother started in the Netherlands as a chambermaid and ended up as a manager.”Brian Tevreden in VICE Sports, 2017 · translated
As a forward and midfielder he played in the Netherlands and Greece: FC Volendam, FC Emmen, Panthrakikos, Fostiras and FC Dordrecht. After his playing career he chose the work that moved him most: helping young players grow.
At the Ajax academy he was known for his commitment. He drove out to see parents in the evenings and sometimes took players into his own home when things were hard at theirs. That personal approach runs through everything he has done since.
He calls Suriname his motherland. He always wanted to give something back. As General Manager of Natio, he does that every day.
Career
England · 2016–2018
Reading wanted to rebuild its academy and brought Tevreden over from Ajax in 2016. Within a year he was running the entire football operation, from academy to first team.
He started as Head of International Football and Development. He built up the academy and connected scouting, academy and first team.
When Director of Football Nick Hammond left for West Bromwich Albion, Tevreden took over. After three weeks as interim, the role became his permanently.
He brought in Jaap Stam as head coach along with eleven new players. Reading went from relegation worries to the Premier League promotion play-offs and played the final at Wembley.
Suriname · Natio
When Tevreden started as technical advisor in 2021, there were not even enough decent training balls. In 2024 he became General Manager. Step by step he turned Natio into a professional team, together with head coach Stanley Menzo and with players from Suriname and the diaspora.


| Moment | What happened |
|---|---|
| Qualifying | Away win over El Salvador, late equalisers against Guatemala and Panama. Home match against El Salvador sold out within 30 minutes. |
| Final group table | Second with 9 points, behind Panama. A place in the intercontinental play-off. |
| March 2026 | Clarence Seedorf and Patrick Kluivert join as advisors. |
| 26 March 2026 | Play-off in Monterrey against Bolivia. Liam van Gelderen scores, Natio lose narrowly 2–1 and finish two matches short of the World Cup. |
“Nobody gave Suriname a chance. But we have to do it now. It is our time.”Sky Sports, November 2025
“Total unity is our twelfth man.”Concacaf, March 2026 · translated
Speaker


Brian Tevreden shares how to build a team when nobody gives you a chance. His talks cover leadership, culture change and developing talent, with examples from Ajax, the English Championship and Natio.
From chambermaid to manager: perseverance, taking responsibility and chasing your dreams.
How Natio went from too few training balls to the World Cup play-off, and what that says about change in any organisation.
Lessons from the Ajax youth system and the Reading academy: personal attention, structure and trust.
Introducing new ideas when not everyone is on board yet, and getting two cultures to work together.
Brian at your event, conference or team day?
In the media
Bookings & contact
For a keynote, workshop, panel discussion or interview. Tell us briefly about your event and Brian or his team will get back to you as soon as possible about availability and options.
Prefer to email directly?
info@briantevreden.com